Hashtags are a powerful tool for promoting your business or ecommerce site on Instagram. By using relevant hashtags, you can expose your content to a wider audience and attract potential customers to your site. Here’s how to use hashtags effectively on Instagram:
- Use relevant hashtags: The most effective hashtags are those that are relevant to your business or industry. For example, if you sell handmade jewelry, you might use hashtags such as #handmadejewelry, #jewelrydesign, or #handmade. You can also use hashtags that relate to your products or services, such as #earrings or #customjewelry.
- Use popular hashtags: In addition to relevant hashtags, you can also use popular, general hashtags such as #instajewelry or #onlineshopping. These hashtags can help expose your content to a larger audience, but keep in mind that they will also be used by a large number of other users, so it may be more difficult to stand out.
- Create your own branded hashtag: Creating your own branded hashtag can help build a community around your brand and encourage users to share photos of your products. For example, if your business is called “Lovely Jewelry,” you might create the hashtag #lovelyjewelry. You can then use this hashtag in your own posts and encourage your followers to use it when sharing photos of your products.
- Use a mix of hashtags: It’s generally a good idea to use a mix of relevant, popular, and branded hashtags in your posts. This can help expose your content to a wider audience while also building your brand. Just make sure not to use too many hashtags, as this can look spammy and may turn off users.
- Use hashtags in your bio: In addition to using hashtags in your posts, you can also include relevant hashtags in your Instagram bio. This can help expose your profile to users who are searching for those hashtags.
Here are some examples of how you might use hashtags to promote a business or ecommerce site on Instagram:
Example 1: Let’s say you run an online store that sells handmade clothing. You could use hashtags such as #handmadeclothing, #slowfashion, #ethicalfashion, and #shoplocal in your posts. You might also create the branded hashtag #lovelyclothing and encourage your followers to use it when sharing photos of your products.
Example 2: If you own a brick-and-mortar store that sells artisanal food products, you might use hashtags such as #artisanalfood, #foodie, #localbusiness, and #shoplocal in your posts. You could also create the branded hashtag #tastylocal and encourage your